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Are you looking for the SEO price estimation for your small scale business? Do you know most of the business owners pay $400 – $500 per month. For the individuals who are paying hourly rates, they pay an estimated $70 – $100 per hour. Talking about the project rates, they vary between $2500 – $5000 per project for small and mid sized companies most commonly.

If you fail to budget your SEO cost and are unable to choose the correct plan for your business, read the blog carefully to deeply understand the cost effective concepts for SEO.

Table of Contents-

• SEO Pricing Model
• What do SEO packages include?
• What are the benefits of SEO package
• How to determine the best SEO package?
• Factors Contributing to SEO pricing
• Conclusion

SEO Pricing Model

We surveyed 600+ members of the SEO industry and with the help of their responses we have created the pricing model for SEO. Basically, the cost depends upon your choice among agencies, consultants, freelancers. The agencies include a team of experts whereas the consultant is the only person who handles your project. In addition, the freelancer is also an SEO expert who handles your project.

	Average Hourly Rate	Average Monthly Rate	Average Per Project Rate
SEO Agency	$70	$3579	$9463
SEO Consultant	$188	$3550	$1178
SEO Freelancer	$66	$1789	$8766

What do SEO packages include?

SEO packages typically include a range of services designed to improve a website’s visibility and ranking on search engines. However, there are three types of SEO packages available which includes Basic SEO Packages, Moderate SEO Packages, Advanced SEO Packages.

Basic SEO Package	Moderate SEO Package	Advanced SEO Package
✅ SEO campaigns focused on rankings	✅ SEO campaigns focused on rankings	✅ SEO campaigns focused on rankings
✅ Keyword Research	✅ Competitive Keywords Research	✅ Competitive Keywords Research
✅ Google Analytics Setup	✅ Google Analytics Setup & Configuration	✅ Google Analytics Setup & Configuration
✅ SEO Strategy Development	✅ SEO Strategy Development	✅ SEO Strategy Development
✅ Title Tag & Meta Tag Optimization	✅ Title Tag & Meta Tag Optimization	✅ Title Tag & Meta Tag Optimization
✅ Technical SEO / On-Page SEO, Off Page SEO	✅ Technical SEO / On-Page SEO, Off Page SEO	✅ Technical SEO / On-Page SEO, Off Page SEO
✅ Website Speed Optimization	✅ Mobile Optimization	✅ Technical SEO / On-Page SEO, Off Page SEO
✅ Internal Link Building	✅ eCommerce or Lead Generation Focused	✅ Mobile Optimization
✅ Content Optimization	✅ Internal Link Building (Cross Linking)	✅ eCommerce or Lead Generation Focused
✅ Monthly Reports	✅ Advanced On-Site / Code Optimization	✅ Monthly Personalized Review Call
	✅ Content Creation, Optimization & Editing	✅ Advanced Conversion Optimization
	✅ Monthly Reports	✅ AB / Variation Testing
	✅ Conversion Optimization	✅ Heat Map / Usability Reports
	✅ AB / Variation Testing	✅ Press Release Management
		✅ Sales Funnel Tracking
		✅ Duplicate Content Strategy
$1500 per month	$3500 per month	$5000 per month

What are the benefits of SEO package

Highly increased Search Engine Rankings: SEO packages aim to optimize your website to rank higher in search engine results pages (SERPs) and make it easier for potential customers to find you.

Drive high quality Website Traffic: Higher rankings lead to more visibility which generally results in more organic traffic to your website.

Attractive User Experience: SEO involves optimizing your website’s structure, speed, and content which enhances the overall user experience which leads to higher engagement and lower bounce rates.

Organically enhances Brand Awareness: As your website ranks higher for various keywords, more people become aware of your brand which can lead to increased brand recognition and loyalty.

Successfully Cost-Effectiveness: Compared to paid advertising, SEO is cost-effective in the long run. Once your site ranks well then you can maintain that position with less ongoing investment compared to continuous ad spend.

How to determine the best SEO package?

If you get confused while choosing the SEO package that suits your business category, deeply understand the points to consider while determining your plans –

Understand Your Needs –  Clearly define your business goals. Are you looking to increase website traffic, improve local search presence, boost e-commerce sales, or enhance brand visibility? Assess your current SEO performance, including keyword rankings, organic traffic, and conversion rates.

Evaluate Package Components

• Keyword Research: Ensure the package includes comprehensive keyword research tailored to your industry and target audience.
• On-Page Optimization: Look for services that improve on-page elements like meta tags, headers, content, and images.
• Off-Page Optimization: Check for link-building strategies, guest posting, and social media signals.
• Technical SEO: Ensure the package covers technical aspects like site speed, mobile optimization, and XML sitemaps.
• Content Creation: Quality content is crucial. The package should include content creation and optimization.
• Local SEO: If you have a local business, make sure the package includes local SEO strategies like Google My Business optimization.
• Analytics and Reporting: Regular reporting and analytics are essential to track progress and ROI.

Assess Pricing and ROI

• Budget: Determine your budget and find packages that offer the best value within your range.
• Transparency: Ensure there are no hidden costs and that you understand what you’re paying for.
• Performance Metrics: Look for packages that focus on measurable results like increased organic traffic, improved rankings, and higher conversion rates.

Customer Support and Communication

• Account Management: Check if you’ll have a dedicated account manager.
• Communication: Ensure there are clear lines of communication and regular updates.

Factors Contributing to SEO pricing

Number of Web pages – The more web pages a website has the more work is required to optimize each page. This includes on-page SEO factors like meta tags, headers, content, and internal linking. As we know more pages often mean more content that needs to be created or optimized, which can be time-consuming and costly.

Current Rankings – It is a fact that a website is already performing well in search rankings it may require less intensive optimization than a site starting from scratch. Websites with poor current rankings may require a more aggressive SEO strategy to see significant improvements.

Business Goals – Different business goals such as increasing local visibility, boosting e-commerce sales or enhancing brand awareness require different SEO strategies. Furthermore, businesses with high ROI expectations may be willing to invest more in SEO to achieve substantial growth and meet specific targets.

Competition –  Highly competitive industries typically require more extensive and ongoing SEO efforts to outrank competitors. In addition, targeting highly competitive keywords can be more expensive due to the increased effort needed to achieve and maintain high rankings.

Size of the SEO Campaign – Larger campaigns that emphasize multiple facets of SEO such as technical SEO, content marketing, link building, and local SEO will be more expensive.

Conclusion

While at TheManinderShow, we understand that neither two clients are the same nor their needs are the same. With that thought, we recommend one-on-one consultation with our esteemed clients for choosing the right package for their business.

The initial consultation for choosing the right SEO package is free where we recognize the client’s business deeply and suggest to them future plans to achieve business goals. We also let our clients ask business queries about SEO strategies in the free consultation that help them to gain knowledge about SEO.