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On social media platforms and other online platforms, everyone has an online reputation that can be harmed with one negative comment or feedback. With the rising technology, anyone sitting anywhere in the world can view the information about your business with one click. You can improve or establish your reputation with the help of Online Reputation Management strategies. In this blog, you will read about how you can establish your positive image online.

You will read about –

• What is Online Reputation Management? 
• How is ORM different from SEO?
• Importance of ORM
• 4 tips to manage Online Reputation
• Conclusion

What is Online Reputation Management? 

Online reputation management is the process of establishing a positive image with an effect on how your business is perceived on the internet. In the process of reputation management, the bad reviews are acknowledged and are corrected about your business.

On social media platforms, the positive reviews are highlighted when we respond to comments and reviews added by the customers or users. Thus, it helps to improve the perception of your brand, spread a positive image and increase sales.

How is ORM different from SEO?

ORM is different from SEO in many ways. Here are some of the ways listed that shows the differences between ORM and SEO:

• As we all know, SEO is focused on ranking the website higher on the search engine results to get the TOP positions. On the other hand, the ORM is about maintaining the online reputation or reviews about the business.
• SEO is targeting the search result rankings to drive more traffic to the website. In the case of ORM, there are no specific rankings to drive the traffic on the website.
• ORM is not about getting the website noticed through blog posts about your business and positive reviews from the people on the social profiles.

Importance of ORM

ORM is very crucial for the business like today in the digital world. This helps to provide effective customer perception and business trends about your business.

Building Trust and Credibility

As we all know, a positive online reputation builds trust with their consumers. In the digital era, people are more interested in buying products and services from businesses that have good online reviews and a positive online presence.

The customers search online before making any purchase related to any product or service provided by the brand. The positive reviews or rating provides a significant impact on the buying decision.

Crisis Management

It is the fact that in the digital world the negative reviews, comments or news can quickly spread online which leads to damage to the brand’s reputation. Thus, ORM helps to provide quick response which removes the negative impact of the business online.

The regular monitoring is the method to identify potential issues before they harm the business goals and take preventive measures to modify them.

Enhancing Visibility

ORM is the technique which helps to ensure the positive content ranks higher in search engine results. In this process, the negative comments are pushed down to neglect it. This as a result helps to maintain a positive image when people search for your brand.

The consistent and accurate information about your brand is available on the internet increases your online visibility.

Customer Engagement

If we engage with the customers through comments and reviews, it shows that you value their feedback and it shows a positive impact on your profile. This can help to enhance customer loyalty and satisfaction.

The active engagement with your audience helps build stronger relationships and builds a community for your brand.

Competitive Advantage

A strong online reputation can differentiate you from competitors. Consumers are more likely to choose a brand with a better reputation especially in competitive markets.

You should include positive online interactions and content which will help you create a lasting positive perception resulting in an edge over competitors with less favorable reputations.

Impact on Revenue

A good reputation can directly impact sales and revenue. The positive reviews and a trustworthy image can lead to increased customer acquisition and retention.

By maintaining a strong reputation online, the brands can increase their rates for the products and the services provided by them compared to those with less favorable reputations.

Talent Attraction and Retention

Employees search for a positive reputation before applying for the job in the company. So, a positive online reputation also affects your ability to attract and retain talent. Individuals get attracted by the positive image of the company.

The existing employees are highly motivated and proud to work for the company that has a positive reputation online.

4 tips to manage Online Reputation

The online reputation management for your brand requires consistent efforts. Here are the 4 tips to manage your online reputation –

🎯 Monitor Your Online Presence Regularly

Use tools like Google Alerts, Mention, or Brand24 to track mentions of your brand, products, or key personnel across the web. These tools provide you the notifications whenever your brand is mentioned online which will help you to respond quickly.

It is crucial to always examine your social media accounts. Use social media management tools like Hootsuite or Buffer to monitor mentions, comments, and messages.

You should also check the site reviews relevant to your industry on platforms such as Yelp, TripAdvisor. Make sure to respond to reviews which are both positive and negative to show that you value customer feedback.

🎯 Engage with Your Audience

It is important to address customer inquiries, complaints and feedback professionally. As we all know, the timely responses show that you care about your customers and their experiences.

Try to encourage satisfied customers to leave positive reviews and testimonials. Thus, share and highlight positive feedback on your social media and website.

🎯 Create and Promote Positive Content

You should regularly publish high-quality, relevant content on your website and blog. This means to include articles, case studies, testimonials and success stories.

It is best to optimize your content for search engines to ensure positive information about your brand ranks higher in search results.

It is considered attractive to share engaging and positive content on your social media platforms. 

Publish press releases for special events and actively publicize to look for news that carry good information about your brand.

🎯 Handle Negative Feedback Constructively

Don’t write a reply when you are angry, always try to remain neutral while you are replying. Do not argue or get angry.

Be proactive and state the problem even if it is an obvious one and apologize if necessary. It should also be noted that if you apply some empathy and understanding to the situation, then aggression can be avoided quite easily.

Suggest as to how the issue can be solved or ask the customer to contact you personally so as to solve the issue. This is perceived as a way of proving to customers that they are and will always be important to you.

The first thing you should do is to learn from your mistakes every time you receive negative feedback. Reaction to customers’ complaints is also important as it identifies patterns in complaints and changes to products, services or processes may be made.

Conclusion

Summing up, ORM is all about what people see and think about the online brand. The high quality content and positive reviews are the factors that provide top search engine rankings. In this process, the negative feedback is addressed and the customer crisis is managed.

TheManinderShow is a leading Digital Marketing Agency specialized in developing and implementing positive online reputations. We will help you in regular monitoring, active engagement and creating positive reputation by handling the negative feedback.