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SEO is a crucial element in digital marketing as it is the method to rank your website higher on the top search engine results. AI-based solutions promise to be game-changers as they provide services such as analysis of data, content optimization and enhancement of the website’s performance. Yes, there are paid tools, but there are many high functionality free AI tools available to people with a small budget.

Here is a list of the best absolutely free AI SEO tools that will help you to rank your website on the top by spending less or no money on them.

Table of Contents-

• Google RankBrain
• Ubersuggest
• AnswerThePublic
• Surfer SEO
• ChatGPT
• Screaming Frog SEO Spider (Free Version)
• Yoast SEO (WordPress Plugin)
• Conclusion

Google RankBrain

Google RankBrain is an Artificial Intelligence feature of Google Search that helps it to understand the queries and respond with the most suitable results. It helps a lot in the process of ranking websites so that the websites containing the most useful information are placed at the top of the list. As it has been explained, RankBrain is not a traditional SEO tool and it remains necessary to understand it for current SEO optimization.

Why it’s essential:

✅ RankBrain is all about approximating the real purpose behind a particular search query which can also aid in getting your content more in sync with what the users are searching for.

✅ Thus, by interpreting the difficult or ambiguous search requests, RankBrain helps users find more relevant results to their initial search.

✅ Evidence is given in the fact that it assumes conversational and natural language which has become crucial for modern SEO.

✅ Current optimization algorithms and ranking metrics are in the favor of those websites which offer comprehensive and relevant information to the users.

✅ RankBrain learns and adapts new searches while making your content viable for high ranking in the search engine.

How to use it:

👉 Shift attention to longer tail and conversational keywords that might be incorporated in the query by the users.

👉 Focus on generating high quality, specific content which would meet user needs in their entirety and answer their questions.

👉 Thus, make sure the content you create is in line with what users want or need when they are on a specific website or search engine, be useful to them and offer answers.

👉 Also, it means doing keyword research in a natural language that would mimic the way people search for information.

Ubersuggest

By Neil Patel, Ubersuggest is a comprehensive and free AI tool to help you boost your SEO results by providing Keyword Analysis, Competitor Research, and website Analysis capabilities. That’s where SEMrush comes in by providing you with important metrics on keyword volume, difficulty as well as the possibility of its optimization for the new and improved SEO game.

Features:

⭐️ Offers keywords’ suggestions accompanied by information as to their popularity.

⭐️ Introduces the concept of keywords, the tracking of trends and difficulty in targeting based on this.

⭐️ Provides backlink information in terms of link analysis on possible link-building prospects.

⭐️ It contains a website audit tool that helps to diagnose and fix technical SEO problems.

⭐ ️ Give strategies about your competitors so that you can compare performance and plans.

Why it’s essential:

✅ Effectiveness in the identification of viable long-tail keywords which have a high profit margin.

✅ Improves your capacity to monitor and assess competitors’ SEO behavior.

✅ Reviews your SEO and gives you recommendations on what is missing or needs to be adjusted.

✅ Enhances the general technical health of your website and always conducts thorough diagnostic tests.

✅ It assists you make actionable decisions regarding your SEO endeavor.

How to use it:

👉 Copy your keyword and paste it into the search bar to get a full report of the keyword, its ideas, search volume as well as competition.

👉 Keyword difficulty should be employed so that one can determine the realistic targets as it relates to ranking.

👉 It will help to use the backlink analysis tool in order to find more sources for link building.

👉 Use the website audit tool and analyze its result to identify the on- page SEO problems and make necessary changes for improvement.

AnswerThePublic

AnswerThePublic is an AI tool that extracts people’s search intent and uses it to generate content marketing subjects. Thus, it can offer keywords based on users’ requests, so it can be really helpful for discovering new content niches.

Features:

⭐️ Presents people’s most searched terms in a fun and dynamic format of a world map.

⭐ ️ Divides up information into folders, such as “who,” “what,” “why,” ”how,” among others.

⭐️ Provide real-time information that reflects the actual consumers’ questions and their search habits.

⭐️ Gives suggestions on keywords to use during the creation of content for better exposure on the search engines.

⭐️ Enables you to export data for additional analysis or content planning.

Why It’s Essential:

✅ Provides an insight of valuable long-tail keywords, which, if fine tuned can improve the large and organic traffic.

✅ Again assists in providing content that answers the users’ question hence helping to give relevant content.

✅ Benefits in increasing the search engine optimization since it depicts the real life searches and language adopted by users.

✅ Enables creative content generation with the intent of developing point solutions to the needs of identified users.

How to Use It:

👉 Type the keyword or the topic that is related to the given specific business category.

👉 Take some time and look at the map of the related questions and phrases.

👉 Segment analysis of data to gain better understanding of customers’ need.

👉 These points need to be utilized in the creation of blog posts, FAQs and other pieces of micro content.

Surfer SEO

Although the free version of Surfer SEO is not comprehensive, its content editor, backed by AI, is an SEO game-changer. It deals with research of the top result web pages related to the entered keyword and tips on how to make your content as good as the competitors’ one.

Features:

⭐ ️ Designed and optimized content editor powered by Artificial Intelligence algorithms to gather information about pages above the fold, including the relevance to definite keywords.

⭐️ Suggests proper title tags and meta descriptions, the right keyword insertion, and proper headings structure.

⭐️ Provides specific suggestions about the keyword density, readability, and word count as well.

⭐️ Assists in modifying content to meet SEO requirements.

⭐️ Frequency adjustments to your optimization parameters so that you maintain relevance with the visitors.

Why it’s essential:

✅ Offers real-time results of the efficiency of your content in terms of Search Engine Optimization.

✅ Works in your favor when you align yourself with high-ranking competitors.

✅ Strategizes keyword placement in order to align it with the information requirement of the users and the search engine rankings.

✅ Enhances the general quality of textual information and is useful for both audience and search crawlers.

✅ Makes it possible to ensure that your content has the right number of words and the right structure for engagement.

How to use it:

👉 By using this tool, it is therefore advisable to begin by using the free trial in order to expand a full understanding of the tool.

👉 To get content suggestions and recommendations enter your target keywords.

👉 Take interest in the placement of the keyword as per the tool’s suggestion, the headings and formatting as well.

👉 Make necessary adjustments to your content in real-time depending on the suggestions received.

ChatGPT

There are a lot of advantages of using various AI-anchored conversational tools for SEO, including the ChatGPT. Although it is not considered strictly an SEO tool, it can be used to come up with content ideas, create outlines that include keywords and even write initial drafts of posts for a blog or even descriptions for products.

Features:

⭐ ️ Helps in creating SEO optimized content within a short span of time much easier.

⭐ ️ Offers tips on keyword optimisation, as well as, pro helpful tips on the improvement of the content of the website.

⭐️ Develops structure for a blog post and an article with an emphasis on SEO.

⭐️ Not only writes meta descriptions and title tags but also other SEO crucial components.

⭐️ It also assists with maintaining coherent, proper and consistent format throughout the content.

Why it’s essential:

✅ Both time and energy required to create the content would be reduced, thus making the process efficient.

✅ Helps with the improvement of keyword density because it provides the optimization suggestions.

✅ Enhances content relevance and thus its position on search engines or any other website that is used in searching for information.

✅ Helps in the ease of creation of the meta tags as well as descriptions for the Search Engine Optimization.

✅ It can help the creation of quality content without necessarily a great knowledge of how SEO works.

How to use it:

👉 When using the input section on ChatGPT, enter goals or target keywords to get ideas on topics as well as outlines.

👉 It will help you write articles, blog posts or product descriptions that would be optimized for your SEO strategy.

👉 Create optimized meta description and title tags for the pages which should meet the standard SEO practices.

👉 Read through the drafts and try to refine it even further in order to increase its chances of receiving high rank in the search engine.

Screaming Frog SEO Spider (Free Version)

SEO Screaming Frog is also a popular tool which helps to crawl a website and find on page SEO problems. The basic version of Screaming Frog SEO Spider lets you crawl up to 500 URLs which will be more than enough for a small website.

Features:

⭐️ It properly notifies if there exists any broken links [404 Errors] to avoid discomfort to the users.

⭐️ Finds pages that have the same content, thus assists to prevent duplicate content penalty.

⭐️ Lack of, or multiple, or incorrect title tags, meta descriptions.

⭐️ Identifies keyword cannibalization problems, therefore making the targeting of keywords considerably easier.

⭐️ They create XML sitemaps which help in the submission of site maps to the search engines for purposes of indexing.

Why It’s Essential:

✅ Make certain that all the issues of technical nature of your website are well aligned as to enhance its appearance in search engine results.

✅ Improves website layout by defining and implementing requirements on on page SEO optimization.

✅ It is useful in avoiding instances where a website appears to contain duplicate content or have many broken links which leads to SEO penalties.

✅ Enhances the navigation flow and corrects any problems with the content that may affect the usability of the website by the users.

✅ Helps in enhancing your general SEO campaign since it offers recommendations on the areas to focus and enhance to improve on search engine rankings.

How to Use It:

👉 For free, perform a website crawl and get up to 500 URLs’ analysis using Screaming Frog.

👉 Go over the results for such problems as broken links, missed alt tags, and duplicate metadata etc.

👉 Address all the issues that are detected so as to enhance the evaluation of the websites from where people get information.

Yoast SEO (WordPress Plugin)

Yoast SEO is an SEO plugin for WordPress and is AI-driven which offers content analysis feedback for the free version in real-time. These include the ways of enhancing meta tags, the recommended URL structure, plus the readability of content.

Features:

⭐️ Gives instant information about on-page optimization of title tags, meta descriptions, and the keywords.

⭐️ Checks the content for its coherence such as the length of the sentences or paragraphs, as well as the overuse of passive voice.

⭐ ️ Provides suggestions on connection of links within the website for easy and efficient browsing for users.

⭐ ️ Generates XML sitemaps automatically to help search engines to crawl your website and index it effectively.

⭐️ It also offers a preview function as to how the page you are working on will look like when displayed at the search engines.

Why it’s Essential:

✅ Make sure that every creating and posting of the pages and posts is done with search engine rankings in mind.

✅ Improves content quality which is essential concerning user experience as well as search ratings.

✅ Enhances the chances of being ranked higher since other factors like keywords and meta tags are made to fit the particular web page.

✅ Increases internal linking, which enhances website structure and improves its performance on the search engine results page.

✅ Easy to use for new bloggers and offers enhanced tools to use for experienced ones.

How to Use it:

👉 This is a WordPress plugin that helps to improve the website’s SEO ranking Install, activate and set up Yoast SEO plugin.

👉 It is advisable to set the plugin according to your SEO objectives.

👉 While you write your content, Yoast SEO will offer SEO suggestions in real-time as you write your content.

👉 Scroll through the list on the right side and fine-tune it before posting the new page or updating existing posts for better SEO results.

Conclusion

SEO is one of the most effective ways of promoting a web page because it allows you to target only your desired audience and these free AI tools for SEO prove that you can achieve great results without having to spend much. AI tools are gradually becoming a must have for digital marketers especially when it comes to keyword research, content creation as well as various technical SEO changes.

In order to make the best of these tools and become a better SEO, one should include these tools in his/her SEO process of creating content or check out TheManinderShow website to get amazing SEO results.