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Venturing into other markets can open up new opportunities for a fashion business’s revenue and market the fashion business on a global level. Nevertheless, taking a business overseas has its own disparities, primarily the visibility issue on the foreign markets. This is where International SEO (Search Engine Optimization) comes into play to help you. 

This implies that it is one way of ensuring that you have captured the global clients by creating a website that is communicating your services in different languages, regions and cultures. In this blog post, we’ll explain what International SEO is, why it should be implemented, how it should be done and about the costs.

Table of content –

• What is International SEO?
• The Benefits of International SEO
• How to Create an Effective International SEO Strategy
• The Impact of International SEO on Your fashion Business
• Cost of International SEO
• Conclusion
• FAQs

What is International SEO?

International SEO refers to the effort that is put in order to ensure that an organization’s website is able to rank well for the keywords that are searched by users in different countries and languages. 

In contrast to regular SEO that targets users only from one country and mostly using one language, International SEO deals with the organization and optimization of the website with reference to the international context. This also comes with factors such as href tags, production of more content in different languages and optimization for regional search engines.

The Benefits of International SEO

Global SEO lets your fashion business enjoy the opportunities of the foreign markets and target citizens of other countries. This makes the business get more traffic, more sales and more customers than it used to get before the online visibility.

By providing content in different languages, you improve the user experience by providing easier navigation of the website to people from different cultures as well as easy understanding of the products and services offered permitting them to make purchases easily.

More companies adopt global strategies, the value of international SEO has increased since a company that has been able to invest in international SEO is able to appear in places where its competitors would not be found.

Internet users prefer websites in their local language that are relevant to their needs and hence a website will attract customers when it meets those standards.

How to Create an Effective International SEO Strategy

✅ Market Research:  

Begin with assessing consumers’ geography, that is the countries or regions that have demand towards your fashion products. Evaluate the market performances, competitors and customers to identify which markets are the most viable to be tapped.

✅ Language and Localization: 

Develop specific materials in different languages for each group of the audience. If you want to go beyond simple translation, here is what localization implies: adherence to the local customs, currency and laws.

✅ Technical SEO: 

Use href tags to help search engines so that they should provide the proper language to the visitor. Now, the parameters of website speed and mobile-friendliness play one of the most vital rewards for international SEO.

✅ Region-Specific Keywords:  

Perform the keyword research for every target market. Some keywords are acceptable only in one country and irrelevant in another, thus, regional keywords should be recognized and implemented.

✅ Local Backlinks: 

If possible, the linking to your website should be from such nations or from reputable websites in your target countries. Local backlinks are important because they tell search engines that your website is valuable in those particular areas which helps to increase its ranking.

✅ Monitoring and Analytics: 

Reporting regularly measures your efforts to reach out to the international market with the help of Google Analytics and the Google Search Console. Monitor targets set for the marketing approach in each target market including the organic traffic, the bounce rates and the conversion rates.

The Impact of International SEO on Your fashion Business

Expanding Global Reach

As it has been already mentioned, one of the most apparent advantages of International SEO is the opportunity to enter new markets for your fashion brand. If you target your website in different countries and languages, you can extend the range of your clients who used to be inaccessible before. 

For example, if you are a fashion brand based in the USA, availing of the International SEO capability can enable your brand to be visible in the European, Asian and Middle Eastern markets, thus dealing with competitors from their home ground.

Enhancing User Experience with Localization

To be precise, when we talk about the localization of a website, we do not just mean the translation. It means making modifications to all the textual content of your website based on the culture and language of the people in different territories. 

To the fashion businesses this means taking into account the fashion of the particular localized area, the sizes that are acceptable, the methods of payment amongst others. Not only does localisation of a website enhance the quality of the interface, but also, there is high probability of a conversion since customers feel that their needs are well understood.

Outperforming Competitors in Local Search Results

An example is International SEO where through a few tweaks your fashion brand will rank higher to the potential customers in different countries. 

By this, you will be able to rank for local search engines like Baidu for China, Yandex for Russia or Naver for South Korea and leave behind competitors who do not consider the local SEO. What this localized approach does is guarantee that your brand is not lost in the clutter of similar brands in certain locales.

Building Brand Trust and Credibility

Consumers are always attentive to brands that communicate in a language they understand and one that is sensitive to their culture. International SEO is making sure that all your promotional efforts in different countries create a solid foundation in the minds of your target audience and boost your brand’s reputation. This trust is important particularly for the fashion industry because brand plays an important role in influencing the consumer decision.

Increasing Revenue Through Targeted Marketing

International SEO can help the fashion business to develop appealing marketing strategies around different demographics. It means that by finding out how the customers in various regions search for products and services, what keywords they use and what they prefer. This targeted approach helps to enhance your ‘hit rate’ for turning leads to customers as well as overall revenues.

Cost of International SEO

The cost of International SEO is not constant and this depends on the number of target markets that one wants to reach, the complexity of the website and competition in the industry. 

Usually, cost can vary between $1,500 and $10,000 monthly. However, it depends on the extent of the tasks. Indeed, the percentage of investment to reach the intended audience can be rather high in comparison to traditional SEO methods, however, the advantages of targeting a global audience can easily compensate for the initial investments rather quickly.

Conclusion

International SEO is one of the most efficient ways that fashion companies can use to reach more audiences globally. When done right, the use of multiple languages, multiple geographic regions and the overall culture can help increase the awareness of your brand, improve the usability and accessibility of your website thus leading to increased sales. Yes, there are several risks associated with the transitioning and executing an International SEO initiative, yet it is wise to point out that the expense alone makes it a worthy investment as it opens up a market with potential clients not yet in your current target market base. 

Being the founder of a new fashion brand or working for an already existing brand, International SEO is a powerful strategy for creating your brand internationally with TheManinderShow.