SEO Code of Ethics

1: We promise to always do our best to improve or maintain our clients’ website rankings and boost their conversions and return on investment. 

We continuously analyze and keep a check for changes in search engine rules and website technologies.

2: We’ll treat all clients fairly and without favouritism. 

If we work with clients in similar industries, we will always be fair and make sure our efforts are distributed with a balanced approach. Depending on the requirement, we can assign the different SEO managers for different accounts.

3: We don’t make false commitments with clients that we can’t keep. 

We’ll set realistic goals and expectations for the services and solutions we offer and always be honest about what results can realistically be expected.

4: We’ll keep our clients’ information confidential and won’t discuss our work without their permission. 

We protect client’s confidential information. To keep client’s information private, we sign the Non-Disclosure Agreement (NDA) with the client.

5: We won’t do anything that could harm a client’s brand or reputation. 

We follow the rules of search engines and directories and avoid tactics that could get sites penalized.

6: We have the right to decide not to work with businesses that could be seen as controversial or political. 

This includes political campaigns, gambling, drugs, pornography, or businesses seen as opportunistic during national emergencies.

7: We won’t break the rules of search engines on purpose. 

We’ll stay updated on the rules and act as needed to keep our clients’ websites compliant.

8: We won’t break any laws. 

We’ll make sure we’re following copyright laws and not infringing on trademarks. We’ll follow all local, state, and international laws and regulations for business and internet operations.

9: We won’t claim others’ work as our own. 

We’ll provide original content and designs, and if we use third-party content, we’ll have their permission.

10: We won’t deceive or mislead consumers or search engines. 

We’ll make sure the information we provide is accurate and truthful.

11: We won’t misrepresent our services or ourselves. 

We’ll be honest about our skills, certifications, and performance history.