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To gain online visibility and traffic on your website, website ranking is crucial. Talking about Google, it is the most popular search engine handling 8.5 billion searches each day. Being a business owner, you should know how Google ranks the websites on the first page. Based on our experience and surveying with TOP digital marketing specialists, we found the 7 most effective ways that every business owner should know to get TOP positions on Google search results. The best tips are listed below –

• Optimize Your Website for Mobile Devices
• Improve Page Load Speed
• Implement Effective Keyword Research
• Create High-Quality and Engaging Content
• Build Quality Backlinks
• Optimize On-Page SEO Elements
• Utilize Social Media to Drive Traffic

Optimize Your Website for Mobile Devices

Do you know why Google prioritizes mobile-friendly websites in its ranking algorithm? The answer to this question is due to the increasing use of smartphones. People prefer to search for websites on mobile devices. So, you should ensure that your content is easily accessible and readable on smaller screens and provides better user experience. 

Here’s how you can optimize your website for mobile devices:

⭐️ Implement a responsive design that adjusts the layout of your website according to the screen size. This provides a user-friendly experience on a smaller screen. 

⭐️ Also, you need to make sure that the text is displayed in a large point for reading and that the buttons and links must be large enough to be easily targeted on a touch screen device.

✅ Pro Tip – You can utilize the Google mobile friendly test to check on the compatibility of your website for mobile and further see its deficiencies.

Improve Page Load Speed

Loading speed is one of the key measures of website performance influencing the user and the search engine. The benefit of a well-designed fast loading website is that it keeps users on the website more with lowering bounce rates. This is important because Google has made page speed as one of the ranking indicators, therefore improving it is important in enhancing the kind of ranking you want to achieve. Here are some ways to improve your web page load speed.

Here are some ways to improve your page load speed:

⭐️ Minimize images to save on time used to load by compressing the images without having to reduce the quality. JPEG and PNG are recommended formats and to avoid off-screen images from loading at once, use lazy loading.

⭐️ Optimize the CSS, JavaScript and HTML documents so that the size of these three types of documents are smaller. Delete unused code, choose the asynchronous method for the script and join two or more files into one.

⭐️ Permit browsers to cache static files so that one does not have to download them over and over again each time a person pulls up your site.

✅ Pro Tip – Republish your content on several servers that are located geographically at various parts of the globe so that the content can be delivered to the users in a shorter time.

Implement Effective Keyword Research

Keyword research is one of the most fundamental components of SEO. It enables you to identify the terms and expressions that people in your targeted community use while looking for information on your business. This factor of analyzing and integrating specific keywords to your content helps in improving your chances of showing up in the search. 

Here’s how to conduct effective keyword research:

⭐️ To generate ideas for keywords, begin by entering the general terms associated with your business and industry; question formats include Google Keyword Planner, Ahrefs, or SEMrush.

⭐️ Search for the keywords your competitors are ranking for and see where you can optimize or improve on ranking the same or better keywords.

⭐️ Learn the purpose of keywords – in case it is used to find information, make a purchase or find a given website and develop your content to match the intended purpose.

✅ Pro Tip – Target the long-tail keywords as they are less competitive than the generic and more popular ones. Such usually have higher conversion rates since they are developed to meet the needs of specific users.

Create High-Quality and Engaging Content

This is the simple fact, as far as SEO is concerned, content indeed is king. Effective and relevant material draws in the patrons and extends their duration on the website, which makes them find more of your content. Google favors websites that contain high quality content and these sites provide fresh information on a regular basis.

Here’s how to create content that boosts your ranking:

⭐️ There is no need in copying the information and posting articles that are similar to the ones already posted in other blogs or forums; it is crucial to produce effective, helpful, and interesting entries that will help the audience.

⭐️ Ensure that you cover the topics comprehensively so that your site is known as the leading source of information on the subject. Include blog posts, videos, infographics, and podcasts as formats because different people have different preferred formats.

⭐️ Get people to engage through such means as the ability to comment, share on social networks, and engaging items such as polls and quizzes.

✅ Pro Tip – Remember to update your content often as you want the viewers to be in touch with the most current information. This post post sharing activity helps Google to know that your site is active and up to date.

Build Quality Backlinks

Backlinks are considered to be one of the top secret ranking factors in Google search engine algorithm. These help as endorsements from other sites that your content is worth it, and you are a credible source. In fact not all the links are the same, quality of links is even more important than the quantity.

Here’s how to build quality backlinks:

⭐️ Post guest articles on reliable weblog sites operating in your trade. Sometimes you can write your own content or use guest posting and after the article, you can add a link back to your own site.

⭐️ It is always better to get organic links, and you should strive to share your content on your social profiles, mailing lists and communities where people will find your content relevant and necessary and willingly link to it.

⭐️ Connect with influential persons in your niche such as bloggers, and other people who can refer traffic to your site.

✅ Pro Tip – Go to other websites with outdated links and provide the new links to those sites’ owners. This benefits the website owner and they in turn give you a link to their site or blog – thus providing you with a backlink.

Optimize On-Page SEO Elements

On-page SEO optimization includes the adjustment of specific pages in the Internet site with the aim of getting better rankings and more relevant visitors. This concerns both the text and the HTML code that may be seen after right-clicking on the web page, more often known as the source code. 

Key on-page SEO elements to focus on include:

⭐️ Write unique and optimized title tags for all the pages. It is advised not to go beyond 60 characters in order to be fully visible on the search result pages.

⭐️ Opt to provide informative meta tag descriptions that will adequately explain what is in a page and should incorporate uniqueness keywords. According to the guidelines of best practices, they should always be kept below 160 characters.

⭐️ Make use of headers i.e. H1, H2, H3 to create subtopics and subheadings to your content. This simplifies the process of defining which data is more important to search engines and which one is less important.

⭐️ This involves the use of keywords in the URLs so that the links created are clean and describe the content of the link. Do not incorporate long strings of codes as URLs or many parameters within the URLs.

✅ Pro Tip – Use internal links to other relevant pages of your website to enhance its users’ navigation and improve search engine’s implied site structure and prioritized content.

Utilize Social Media to Drive Traffic

Promoting your website on the social sites can actually increase the traffic to your site and consequently an increase in the ranking. Even though likes, sharing, and commenting are not actual ranking factors, they still play an important role in your SEO. 

Here’s how to leverage social media:

⭐️ Ensure your content is popular on social media to get visitors to your website. Introduce effective images, attractive titles, and tags.

⭐️ Encourage social bookmarking or adding a social bookmark button on the website in order to allow visitors to book your web page to their social sites.

⭐️ Approach other firms in your industry so that you can get to the wider market since the influencers are already established in the market.

✅ Pro Tip – Engage the audience through comments, answer questions and create a discussion around your brand. Bigger followers also mean that more fans are useful for sharing the content and getting back to the page.

Conclusion

By implementing these seven tips, you can step up your ranking on Google and bring your website to a whole new level. SEO is a gradual process that will take time to improve and requires constant work to get the best results out of it. By offering value within your content strategy, your objectives are sure to pay off in due time.

At TheManinderShow, we have achieved outstanding results by focusing on these steps. If you are interested in ranking at top positions, we recommend you to check our website.